Marketing Resources
Consumer Website
PayItGreen Website
Promote direct deposit and direct payments with the PayItGreen website. This consumer website is an interactive and fun way to show your customers the benefits of going green and using direct deposit and direct payments. www.payitgreen.org
Advertisements
Origami Advertisements
Seven custom ads featuring origami shapes made from $20 bills that exemplify key attributes of Direct Deposit and Direct Payment. The seven ad headlines are carefree money, faster money, greener money, more money, safer money, simple money, and smarter money. Each headline has a corresponding origami shape that depicts the headline. Use these high-resolution, reproducible ads for print or online publications, customer communications, posters, and more.
Two versions of each ad are available: one is designed for use “as is;” the other may be customized with your logo. (Please review our terms and conditions to see how the materials can be used.)
“Slice of Life” Advertisements
“Slice of Life” advertisements are also available for use. (The previous “slice of life” advertisements, featuring the fisherman, friends at lunch, basketball, and vacation, are no longer available. If you are currently using these ads, please discontinue use.)
Tools
Direct Deposit Calculator
A Direct Deposit cost calculator is available on electronicpayments.org for businesses to calculate their cost savings by switching payroll to Direct Deposit. Businesses can calculate the exact amount by entering their company’s payroll cost data into the spreadsheet.
Messaging you can use
Key Selling Points
Messages are one of the most important components in any marketing campaign or promotion and message consistency and repetition are crucial to achieving your campaign objectives. MMG has created sample messages for use by businesses and financial institutions for use in press releases, presentations, newsletters, conversations, and more.
Sample Articles
Short articles are a great way to educate businesses, financial institutions, and consumers about the benefits of Direct Deposit and Direct Payment.
Logos & Graphics
Direct Deposit and Direct Payment Logos
Would you like to use the Direct Deposit and Direct Payment logos on promotional materials you create? The logo is a trademark of the Federal Reserve Bank of Atlanta, which encourages companies and financial institutions to use it.
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WesPay can help you promote services to your customers!
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Become a PayItGreen Advocate!
PayItGreen™ is a coalition led by NACHA – The Electronic Payments Association. PayItGreen™ members are committed to educating consumers on the positive impact of choosing electronic bills, statements and payments over paper.
PayItGreen™ members are recognized in the industry as environmental leaders backed by the integrity of NACHA, and play an important role in expanding the use of electronic payments over paper.
WesPay is proud to be a partner in this important coalition. As a result of our participation level, WesPay members receive a discount on direct membership. For more information on membership levels, please refer to the brochure at the link below.
PayItGreen Membership Brochure (PDF)
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